Men - Fracap
Fracap are a family-run brand that came to fruition in 1908 as the brainchild of Antonio Cappello. After making his first pair of boots which he likened to a fine piece of art, he decided to set up a business in his native Monteroni, a small town on heel of Italy in the Puglia area. Aptly named ‘Cappello’, he began selling mega-durable and hardwearing boots to local farmers. After putting everything on hold during the Great War, he was straight back at it.
Staying true to its origins, the company has always been based in the same location with the hope of spreading energy and beauty in the place they make these amazing boots. The name change came about by using the Italian word Fratelli (meaning siblings) and adding it to Cappello, and thus Fracap was born.
